Oh hey beautiful,
Founded in 2016 by Ruth Brown, REB Cosmetics was created from a personal struggle with sensitive skin and the desire for makeup that feels as good as it looks.
Ruth believed women shouldn’t have to choose between beautiful makeup and caring for their skin.
Today, REB offers Australian-made mineral makeup and skincare, thoughtfully created with quality natural ingredients, suitable for even sensitive skin.
Our Most Loved
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Match Quiz
Take our quick and tailored quiz to uncover the perfect shade for your skin tone in less than a minute.
No guesswork, just glow.
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Shade Finder
Already using another foundation?
Find your REB match by comparing your current brand and shade, powered by a global database of over 15,000 shades via Match My Makeup.
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Virtual Try-on
See how REB shades look on your skin with our Virtual Try-On tool.
Realistic, easy, and made to help you shop with confidence.
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What makes us different...
We choose only the finest quality natural ingredients from a vast array of beautiful minerals and vitamins that nature provides, pure and free from irritants, formulated for even the most sensitive skin.
We pride ourselves on only using ethically sourced ingredients that are kind to the planet, cruelty free and are vegan certified to ensure we are creating products we can stand behind.