As well as owning and operating REB, my partner and I also own and operate a trucking company and time and time again I would see our male drivers covered in the dirt and grime from the construction sites they’re driving to and from. Their faces were covered in dust, sweat pouring down their faces, and their skin looked rough and worn out. Then the idea just hit me - men need skincare products too! After all, they are just as exposed to environmental aggressors as women are, if not more so. I knew I had to do something to help them protect their skin and keep it looking and feeling healthy.

That's how I came up with the idea of producing a range of all-natural skincare products specifically for men. I wanted to create a line of products that would be easy to use and effective in protecting and nourishing their skin.I spent countless hours researching and testing different ingredients, from essential oils to natural extracts, until I found the perfect combination of ingredients to create my line of skincare products.

My products are designed to protect men's skin against the harsh environmental aggressors they face every day. They are made with natural ingredients, so they are gentle on the skin and free from any harmful chemicals.

Seeing men use my products and noticing the positive changes in their skin has been incredibly fulfilling. It's a reminder that sometimes the simplest solutions can have the biggest impact. I'm grateful for the opportunity to make a difference and to help men take better care of their skin.